Fishazam

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Fishazam was the winner of the London Fishackathon (sponsored by The Economist) by trying to tackle the problem of fish fraud.  One out of every three fish is mislabelled according to Oceana. Identifying fish in fillet form can be incredibly difficult to the naked eye. Oceana organizes an annual dinner with reknown sushi chefs each year. Despite their experience, they are consistently fooled. Instead of regular vision, we used infrared spectroscopy. This is a common scientifc technique that has been successfully applied to fish fillet authentication in this study.    

Fishoid is a continuation of that effort.  Fish waste as well as fraud is addressed using cutting-edge sensor technology combined with the latest AI techniques.
The Economist - Video Interview 

Popular Mechanics - Shazam for Seafood Hopes to Catch Fraudulent Fish

FIS - Shazam portable for seafood hopes to catch fraudulent fish 

Huffington Post - Here’s how governments are solving big problems using the profit motive

Virgin - Shazaming for fish

Hakai Magazine - Like Shazam But for Fish

Techly - Never get scammed at the fishmongers again with Fishazam

Radio 3AW Australia - Fishazam technology invented to prevent fish fraud

Apolitical - New ways governments are using the profit motive to make society better

Harvard Kennedy School - New Ways Governments are Using the Profit Motive to Make Society Better

Ozy Presidential Brief - Fishazam App to Verify Source of Seafood

Bobs Guide - FISHAZAM.COM wins Fishackathon London 2016 with an app using spectrometry to combat fish fraud. It’s Shazam for Fish!

Newser - Gizmo Can Tell You What Kind of Fish You're Eating 

Lockerdome - This Gizmo Can Tell You What Kind of Fish You're Eating

Newsherder - This Gizmo Can Tell You What Kind of Fish You're Eating

DipNote by US Department of State - A FIN-tastic Success: State’s Fishackathon Connects Tech and Environmentalism

Future of Fish - How Technology Can Save the Oceans… with a little bit of help

Nuestro Mar - Shazam portátil espera capturar pescados fraudulentos

Faro de Vigo - Un "Shazam" para el pescado

La Opinion - Una 'app' para identificar los productos del mar

Journal de L'Environment - Fishazam au service de la pêche durable 

Niooz - Fishazam au service de la pêche durable - Journal de l'environnement

Agro Science Industrie - Fishazam au service de la pêche durable 

Anglers Club - New Fishazam App Helps Prevent Poaching

Foodie Flick - Shazam for Seafood Hopes to Catch Fraudulent Fish